Long-time client Jennifer Driscoll always had liked the floral element in her logo (put together by another agency years ago) but when she moved into her new studio, she decided it was time for a fresh start. She wanted a mark that included some color, that could be center above her name, and represented the southern elegance that matched her new environment. She also wanted a floral design that was completely unique to her business. (Her old mark was a purchased stock illustration.) The result was this custom illustration that I created that she paired with a font of her choice (that she uses on other marketing materials) and colors that compliments those being used in her studio.