This isn’t the first infographic we’ve designed for Venueseen (now SEEN). We’ve also designed one about baseball and the Olympics. This infographic is based on the “influencers” on Instagram and how these people shape certain brands. The infographic was launched in conjunction with Snapfluence, a new branch of SEEN. See the full infographic below.
Most all of the work we do here at Jackson Sky is branding, web design and development. But every once in a while, we get to flex our print design muscles and create something that we get to hold in our hands when the project is complete. (Nothing can quite describe that fresh ink smell.)
Case in point, the recent booklet we designed and had printed for the Indiana chapter of the Arthritis Foundation. The booklet, Faces of Arthritis, is a compilation of stories from all types of Hoosiers who have been diagnosed with Arthritis. The photographs (taken by the talented Jennifer Driscoll) are stunning and certainly enhanced the overall design. The finished product is not only available for purchase, but will also be distributed to orthopedic offices for patients to browse in the waiting room. We hope they find it to be encouraging and inspirational.
Jennifer Driscoll has been a long-time client and some of the work we have done for her includes: revamping her logo, moving her blog to the WordPress platform, designing and developing custom Campaign Monitor templates and more. So when she decided that it was time to part ways with the Flash site she had for her wedding photography, we were happy to be working with her again. Jennifer’s photography is stunning, but since her site was built 100% in Flash, she had no way to update it (and add new work) and even more concerning, it couldn’t be viewed whatsoever on an iPhone or iPad. To solve both of these issues, the new site was integrated with WordPress and a custom responsive theme was designed and developed – making it so any device (iPads and iPhones included) could easily browse her site. Additionally, by using custom menus and a responsive gallery plugin, she can very easily add new “Featured” galleries, showing off her most recent work.
Heard enough? Check it her beautiful work for yourself at photosbyjennifer.com/wedding.
The Metro Indianapolis Coalition for Construction Safety, Inc (MICCS) is a non-profit dedicated to the elimination of construction and facilities maintenance jobsite injuries and illnesses. They came to Jackson Sky because the foundation portion of their organization (which financially assists families who have been affected by a workplace injury) needed a website strictly for their purposes. It was important for them to have a site that was easy for them to update, utilized online forms, and was responsive. To meet these needs, the site was integrated using WordPress, and Gravity Forms were installed so that not only are online forms emailed to a recipient, but the data is also all stored in the WordPress control panel. The site was also designed and developed to be responsive so that it was easy to view on any type of device — desktop, laptop, tablet or phone.
Years ago, when we were first approached by Morning Dove Therapeutic Riding, they had a specific design they wanted executed for their site. It focused on their new facility (hence the blue print incorporated into the design) and the campaign they had to raise funds for it. However, once the campaign had past and the facility was finished, it was apparent that they needed a new design that truly focused on the heart of their organization. Armed with a great variety of photos, we created a design that not only relayed their mission through content, but also showed (through photographs) the smiles they bring to the faces of those who benefit from their programs. (The photos in the header randomly generate, and new images can easily be added by the client.)
Susan Nelson has been operating her business for years… all without a website! (Shocking, I know.) Not wanting to put the cart before the horse, she realized that before a web presence was created, she needed a solid brand on which to build upon. That being said, she worked with Lindsay Hadley in creating a brand and logo that communicated (no pun intended) the nature of her business. Once that was complete, we used the brand style guide to design and develop a website that was cohesive with the rest of her materials. Check it out at IgnitingConnections.com »
John and Jennifer Moon are long-time clients. We first started working together back in 2009 when they needed a new logo and website for Northernlight Filmworks, their cinematography company primarily focused on weddings. Over the years, they began doing more and more commercial shoots and they eventually decided that this branch of their business needed to be branded as a separate company named Story House Media.
The vision for the brand was to incorporate a retro vintage look that reflected their unique style. The logo was inspired by old labels, and the site was designed using lots of layers and textures. Even their team photos (taken by Polina Osherov) were done so in a style that matched the new brand. In addition to the logo and website, we also designed business cards that will be printed on an old letterpress. All of these elements combined to create a brand that is unique to Story House Media.
Paws & Think is an Indianapolis-based non-profit organization and has been a pro-bono client of Jackson Sky since 2006 when their first site was designed (shown above left). In late 2012, the board decided it was time for a new look to their organization, and a new logo was designed by a local advertising agency. Once the logo was completed, a website that reflected their new brand was custom designed and developed by Jackson Sky. WordPress was integrated so that volunteers would be able to easily update content without needing to know HTML. The new design incorporates more imagery on the home page and the content is better organized. Online forms were implemented so that inquiries submitted are directed to the appropriate committee heads, rather than just one generic email address.
Here at Jackson Sky we are guilty of not always practicing what we preach.. namely in regards to updating our blog and posting recent work. This is primarily because like many businesses, we put our clients needs first whilst often neglecting our own. (A topic that could be its own post.) That being said, we thought we would catch you up on what we’ve been up to these past few months…
- One of the services we’ve been busy providing is making sites responsive. Existing clients like Gamma Sigma Alpha recognized that their audience was checking their site on all sorts of devices — many of them handheld. So it made sense that their site was compatible with all of them.
- We’ve also been busy collaborating with other creative teams and working together, bringing their vision to life on the screen. One example is RHB, who recently underwent an extensive rebranding. They presented us with the design and goals they had for their new site, and we executed it for them by developing a custom responsive WordPress theme.
- Long-time client Venueseen (whose logo we designed) needed to not only have their site designed refreshed, but also needed the ability to update the content without having to bother their in-house programmer. We stepped in and created a cleaner design and integrated the whole thing with WordPress so now they can update everything (not just the blog) with ease.
- Also for Venueseen, we designed another infographic — this one focusing on Instagram and the Olympics. (We had previously done one for them about Instagram and Ballparks.)
- We love when we get a chance to work with a new local business and it was a pleasure to design the brand for MiniThreads, a new clothing store for kids. In addition to a logo, we also created an enewsletter template for them and a simple landing page. We look forward to working with them again when it’s time to launch the full online store.
- Last but not least… lots of websites, including WRESTORE: Watershed REstoration using Spatio-Temporal Optimization of REsources and a site dedicated to the legendary William E. Haast.
Who wouldn’t like them? They require little reading and are pretty to look at. But they are also a great asset to the companies that distribute them. Sure, Google can’t index the information on infographic image itself, but it can search and index the content around it… especially as it spreads via all the online social outlets.
Take for example, the recent infographic we did for VenueSeen, which analyzed the statistics regarding Instagram photos taken at Major League Baseball parks during the first four weeks of the season. The infographic was originally posted on the VenueSeen blog, and soon was picked up by Mashable. Within 24 hours, the article on Mashable has been shared across a variety of social outlets including the following:
- Twitter / Tweets: 1.5K
- LinkedIn / Shares: 350
- Facebook / Likes: 334
And that’s just from the posting on Mashable. The same day, the infographic was also featured on the ESPN blog, where it was also then liked, tweeted, etc. Thus the SEO snowball effect begins.
If you are thinking about whether an infographic is right for you, here are some tips to follow:
- Infographics require research. They are a representation of stats and facts, so be sure to do your homework.
- Host the infographic on your domain.
- Use proper files names, alt and title tags.
- Provide an embed code (that links back to your site) so people can easily share it on their site.
- Include your company’s name somewhere on the graphic. It doesn’t have to be huge, but you want people to know where it came from, especially if the original link back to your site gets lost along the way.
- Share it via your own social media accounts. Track the results so you know what sharing methods were the most successful.
- Enjoy the process.
- Don’t be discouraged. Not all infographics spread like wildfire.
Shown below is the infographic we designed for VenueSeen. We hope others enjoy it as much as we enjoyed creating it.