As sites like TripAdvisor lose their validity (by marketing teams leaving positive comments for their clients) FlyMuch.com is a new web and mobile app that allows you to get travel destination recommendations directly from your friends. In addition to designing the logo, I also consulted on the design of the site and iPhone app.

Long-time client Jennifer Driscoll always had liked the floral element in her logo (put together by another agency years ago) but when she moved into her new studio, she decided it was time for a fresh start. She wanted a mark that included some color, that could be center above her name, and represented the southern elegance that matched her new environment. She also wanted a floral design that was completely unique to her business. (Her old mark was a purchased stock illustration.) The result was this custom illustration that I created that she paired with a font of her choice (that she uses on other marketing materials) and colors that compliments those being used in her studio.

Two logos I recently designed just happen to be for ladies only events — each with a great mission.

Blondes vs. Brunettes is “a volunteer-driven event that raises awareness and funds for the Alzheimer’s Association. Two teams of women – divided to reflect the age-old rivalry between blondes and brunettes – compete in a flag football game to help end Alzheimer’s.” This event has been taking place across the country for years, but it’s the first year for the ladies of Indianapolis. Read more about the event on the Indianapolis Blondes vs. Brunettes website.

POSH was created to connect, educate, inspire and recognize women filmmakers. Started by two great women (who also happen to be clients), Jennifer Moon of Northernlight Filmworks and Reagan Zugelter of Studio Z Films make it their goal to “help develop and encourage more women to become leaders in the film world.” And their efforts are not going unnoticed — they recently were awarded the Julian St Pierre Pay It Forward Award by EventDV Magazine for what they have created with the POSH retreat. Want to know more? Visit the website at ThePoshRetreat.com.

Who knew basil could be so beautiful?

When Eden Farms owner Randy Butts contacted me to redesign and develop his website, I recognized quickly that to give his products the justice they deserved, they needed to be photographed with the same loving care that Randy puts into growing them. Randy agreed and hired Jennifer Driscoll to take photos of his products in their “natural habitat”. The results were stunning and were my inspiration as I designed the site.

In addition to gorgeous photos, the new Eden Farms website also includes an online ordering process and has been integrated with WordPress so Randy can easily edit content, add recipes and company news.

Craving pesto yet? Check out the new EdenFarmsInc.com.

I was no stranger to Hoosier Momma when I was first contacted by Erin in regards to designing a web site for their new all-natural cocktail mixers. Erin has had a long standing presence at the area Farmers Markets, and I have always supported her mission and use of all-natural, locally-sourced ingredients.

Working with the Hoosier Momma team, a new site was designed and developed that mimicked their product labels, and allowed people to quickly and easily learn more about their products, including where they can buy them in-store and online. The site is also completely integrated with WordPress so that in addition to have having the editing capabilities for the blog, the Hoosier Momma team can also update their product and vendor list through the WordPress control panel.

Overall, whether you use it for drinks, cooking or give it as a locally-sourced gift, Hoosier Momma’s products are not to be missed! Check out their new site at www.HoosierMomma.com.

Julie and Drew of GettyDrew Homes are all about helping people find a new home. And when it came time for their company to find a new home online, I was ready to show them what was on the market. We all agreed that the site should have a fun but professional layout that showcased not only their homes, but also their personality. A custom WordPress theme was built so they have the ability to update all the content, including their current listings. Check out their new “home” at GettyDrew Homes.com.

Rita Brodnax isn’t talking about just using your brain. She’s talking about how to use it better. Her new brand is meant to reflect her philosophy that learning about how your brain works should be a fun and engaging experience. Next up is designing the web site, which is going to incorporate a very unique layout. Stay tuned!

The work in the portfolio section of this web site is that which I have both designed and developed. However, since I do both, a big portion of my day to day work is doing one or the other for people or companies who don’t do both. Whether I am coding sites (often integrating WordPress) for designers, or designing sites for programmers, I always keep in mind the flip side of the project.

One such example of these collaborations is the recently launched, PrettyIndy.com. The site, which was designed by Kelly Karrmann of Klevergirl PR + Marketing was given to me to develop and integrate WordPress so that it could be managed by the client. Proving that working together with others can be a beautiful thing.

The topic of web-friendly fonts has come up a few times recently in the presentation and early stages of the web design process. In a perfect design world, every font could be read by every browser and the topic of web safe fonts would not be an issue. But as long as there are different operating systems and different browsers, it cannot be ignored. For this reason, I have put together the following reference list of common web-friendly fonts, that can be checked across multiple browsers and platforms. They are listed here as HTML text at a 24pt and 12pt font size.

Arial Arial

Verdana Verdana

Lucida Grande Lucida Grande

Times New Roman Times New Roman

Century Gothic Century Gothic

Trebuchet Trebuchet

Georgia Georgia

Courier New Courier New

Impact Impact

Helvetica Helvetica

Arial Black Arial Black

Arial Narrow Arial Narrow

Tahoma Tahoma

Hallett Gutter Cover decided it was time for a branding facelift. The quality of their products and services did not match the dated logo and web site they were using.

Upon having a new logo and print materials created, they contacted me to use this new identity system to a design and develop a brand new web site that could be a resource for both home owners and contractors. The goal of the new site was to embody a clean design that was easy to navigate and could be updated by the client using WordPress. Check it out at HallettGutterCover.com