The Project
Over the years, Jackson Sky has partnered with various centers, extensions, and programs at Purdue University. So when a new center focused on food conservation and waste reduction launched in 2024, we were a natural fit to help design and develop its new logo and website.
Our Approach
For projects like this, we always begin with the logo and styleguide, as it sets the tone for all future digital and print materials. Since this was a brand-new site, the next step was to determine what content should be included and how it should be structured. Once that foundation was in place, we moved on to designing the website and developing a custom WordPress theme.
Solution & Results
The website was built in WordPress using content provided by the center, and we also offered guidance on imagery to ensure a cohesive visual presentation. Key features include a filterable Resource Library, custom icon design, a blog and more. Custom WordPress instructions and training were provided so the center can confidently manage their site as they continue to grow and expand.
Logo & Accessible Color Palette
The final logo brings food and conservation in a single mark. The primary color palette includes modern shades of green, supported by navy and yellow. Special care was taken in selecting this palette to ensure all colors in the styleguide and website meet accessibility contrast standards.
Built for Growth
Built with flexibility in mind, the website was designed to grow alongside the center as its work evolves. Its clean layout, intuitive navigation, and accessible design ensure that the different audiences that visit the site can easily explore resources, learn about the center’s research, and stay informed on the latest developments in food conservation.
Searchable Resource Library
The robust Resource Library offers access to more than a hundred resources, which can be filtered by theme, type, source, and location. An open search field allows users to quickly narrow results and find exactly what they’re looking for. Custom icons were also created to correspond with each filter, adding clarity and visual interest to the experience.
