Posted on September 20th, 2016 by Rhaya in Recent Work: Logos | No Comments »
We collaborate with Empower Results on a regular basis, so it was only natural that they chose us to help refresh their brand.
They had very specific requirements for their new logo: they wanted to continue to use their orange and green brand colors; they wanted to continue to use the three green curves from their previous logo; and they definitely wanted to include an orange swirl of some variety because it was a design element that they used on the majority of their marketing pieces.
The result was a more modern version of their previous logo that incorporated all of the items on their wish list. The mark was also designed in such a way that it could stand alone and be used for their profile picture on social media.