We collaborate with Empower Results on a regular basis, so it was only natural that they chose us to help refresh their brand.

They had very specific requirements for their new logo: they wanted to continue to use their orange and green brand colors; they wanted to continue to use the three green curves from their previous logo; and they definitely wanted to include an orange swirl of some variety because it was a design element that they used on the majority of their marketing pieces.

The result was a more modern version of their previous logo that incorporated all of the items on their wish list. The mark was also designed in such a way that it could stand alone and be used for their profile picture on social media.

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