The Project
Clear Choices Clean Water is an initiative that helps people understand how everyday decisions impact the health of our waterways and encourages them to pledge to make better choices. The organization continues to expand, adding new pledges and outreach efforts. They needed a partner like Jackson Sky to help build and grow their brand while keeping it cohesive as their programs evolve.
Our Approach
When Clear Choices Clean Water first came to us, they had only a single organizational logo. They needed a long-term plan for developing pledge-specific logos (each with its own identity and color palette) along with outreach materials ranging from bookmarks to banners. Understanding both their short and long-term goals was key to ensuring the success and longevity of the designs.
Solution & Results
Our partnership with Clear Choices Clean Water began in 2013 and continues today. They now have more than a dozen pledge logos, with outreach programs and educational initiatives that are still expanding. With each new design, we work to maintain brand consistency and cohesion across all materials.
From Pledges to Public Outreach
Clear Choices Clean Water’s materials span a wide range—from individual pledge campaigns to community-based support to broad public outreach and education. Each piece is designed to engage its audience while staying true to the organization’s mission and visual identity. For example, a friendly dog named Runoff Riley helps teach younger audiences about taking care of our water in a fun and approachable way, while seed packets filled with native plants encourages making changes in our own backyards. No matter the format, we ensure that the core brand elements are thoughtfully integrated into every piece, creating a cohesive and recognizable presence across all channels.
Print & Digital
In addition to producing a wide range of print materials and custom illustrations for Clear Choices Clean Water, we collaborated with their long-time website developer to provide design direction and consultation for the site’s relaunch. Our role focused on ensuring the updated website reflected the organization’s visual identity, maintained brand consistency, and offered a user-friendly experience that supports their growing programs and outreach efforts.
