Considering the motto of Great Fermentations is “Craft Something Great,” it just seemed wrong that they were using a third-party generic template for their site. So they decided it was time to practice what they preach and contacted us to build them a custom-designed site that would cater completely to their needs. The site is integrated with WordPress and is chock full of plugins that have been finessed to work specifically for their site. Additionally, we provided all of the HTML and CSS framework to the E-Commerce company (that had already started on the store portion of the site before we were hired), so that the entire experience was seamless and visually cohesive. (The old site had three disjointed designs — one for the main site, one for the blog and one for the store.)
In addition to fulfilling its purpose as an informational, sales and educational site, it also has elements of fun that is a reflection of the brand as a whole. (Can you find the hidden feature? Here’s a hint: it’s in the footer.)
2017 Update
Fast-forward to 2017, and there have been quite a few changes in trends and technologies that have evolved over the course of four years. First and foremost, the site wasn’t responsive. Secondly, it was time to replace the textured, layered design elements with a clean, white, modern design that utilized simple line icons throughout the site.
The blog layout was updated, and the single product pages also received a major design overhaul, becoming much more robust with detailed information, Q&A, reviews, key shopping information and more.
The site also continues to utilize a variety of plugins that have been finessed to work specifically for their site, such as real-time information about their store hours.
To make sure the entire experience is cohesive and consistent, we provided all of the HTML and CSS framework to the ecommerce company to incorporate on the integrated online store.
Responsive Landing Pages
Other work we’ve done for Great Fermentations was helping them out when they had gas (beverage gas specials, that is). We created a custom, responsive landing page to promote their special as well as providing custom illustrations of the gas tanks.
Brewers Reserve: Logo Design
Another one of Jackson Sky’s services is creating logos that fit within the family of already-established brands. One example of this is the “Brewers Reserve” logo we created for a new line of Beer Kit Series from Great Fermentations. The wheat and hops are referenced, and this logo would convert well to stickers and other shipping materials.
Great Fermentations also works with Jackson Sky on their print marketing needs, including advertisements, gift cards and stickers. In addition to those services, we’ve created over a dozen technical illustrations for their instruction manuals.
